NVIDIA has raised the price of the Shield TV Pro from $199.99 to $299.99, effective October 2. The streaming box launched in October 2019 at $199.99 and held that price for almost seven years. Earlier this year, NVIDIA promised to keep updating the Shield TV, with hardware engineering SVP Andrew Bell saying the company had no plans to abandon it anytime soon.
NVIDIA has also stopped making the standard, tube-shaped Shield TV, which had reportedly been out of stock for months. That leaves the Pro as the only Shield model in production. The company confirmed both changes in a statement, citing substantial increases in component costs, including memory, and a focus on Pro production.
The hardware itself remains unchanged, still using the Tegra X1+ chip with 3 GB of RAM and 16 GB of storage, supporting 4K HDR with Dolby Vision. The price increase is not limited to the US, reportedly going up by €100 to €299 in the Netherlands and Belgium. The new price is already showing at Amazon and Best Buy.
As for NVIDIA's reasoning, it reflects ongoing supply tightness of older memory types such as DDR4 and LPDDR4 since late 2025, with the memory industry facing a crisis and no near-term solution in sight. NVIDIA hasn't announced a successor to the Shield TV.
Source: TechPowerUp News · Summarized by HeadlinesBriefing