JBL has unveiled its new Live 780NC over-ear and Live 680NC on-ear headphones, designed for all-day listening without compromise. The JBL Live series makes its official debut at SXSW inside the JBL Livebrary at 3TEN at Austin City Limits Live, a reimagined library concept centered on headphone-first listening.

The new headphones feature 40 mm dynamic drivers and True Adaptive Noise Cancelling 2.0, delivering clearer, more detailed sound with real-time noise filtering. Carsten Olesen, President of Consumer Audio at HARMAN, emphasized the balance between great sound and distinctive design, with new Hi-Res Audio-enabled drivers and AI-trained noise cancellation algorithms.

Priced at $249.95 for the Live 780NC and $159.95 for the Live 680NC, both models launch in Blue, Green, Champagne, Black, and White finishes. The headphones include 2 beamforming mics with enhanced AI noise cancellation, JBL Spatial Sound enhancements, and Personi-Fi 3.0 for personalized listening. Available for order March 12 at JBL.com, with shipping on March 15, these redesigned headphones blend style with performance for productivity on the move.