We recently reported that NVIDIA's RTX 50-series GPU prices rose by a median 41% between August and July 2026, putting the RTX 5090 at a whopping $4,700+. However, it seems as though the DRAM and GPU crisis is not quite done emptying the pockets of gamers just yet. According to one Japanese retailer, Applied Group (アプライド), GPU prices are slated to rise in the coming months or weeks yet again.

Applied Group on X (machine translated)There's talk about graphics card price hikes, but some graphics cards are slated for even further price increases. For those considering an upgrade, I recommend doing so sooner rather than later. The retailer did not specify in its post on X when the next price hike would take place, or what the price hike would look like, but this is pretty solid confirmation that prices will increase once again.

Reportedly, some models will be excluded from the upcoming price hikes, but that may change depending on the region and availability of specific SKUs. Usually, price hikes are seen first in Asian markets, with Western buyers seeing similar price changes after a small delay.