NVIDIA's GeForce RTX 50 series, branded "Blackwell," has seen notable price hikes, especially between July and August. On Newegg, one of the largest U.S. computer hardware retailers, the median listed price for each model has risen sharply. The entry‑level RTX 5050 moved from a median $300 in June to $315 in August, a modest 5% jump. The mid‑tier RTX 5060 climbed from $370 in July to $470 in August, a 27% increase and a $100 rise. Even higher‑end cards are not immune: the 8 GB edition of the RTX 5060 Ti was $470 and has now risen to $530 (13%). The most dramatic jump came with the 16 GB version of the RTX 5060 Ti, leaping from $570 in July to $805 in August, a 39% climb. The RTX 5070 mirrored this trend, rising 36% from $660 to $900, while the RTX 5070 Ti stayed steady at $1100. The flagship RTX 5090 edged up 9%, from $4300 to $4700.

When compared to NVIDIA’s manufacturer‑suggested retail price (MSRP), the disparity becomes stark. The median price of the RTX 5090 is now a staggering 135% above MSRP, largely due to recent memory‑chip price adjustments that are being passed on to end users. Higher‑end models, which use more VRAM, feel the impact most heavily.