According to Alinea Analytics, Gears of War: E-Day sold approximately 230,000 copies since launch. Steam accounted for 168,000 of these sales, while Xbox contributed 62,000. Despite the lower unit sales, Xbox players generated nearly three quarters of the total $37 million in revenue.
This revenue disparity stems from the game's availability on Xbox Game Pass, where 1.7 million gamers played via subscription. Additionally, 722,000 subscribers paid an extra $30 for the Premium Edition upgrade, granting early access. Consequently, Xbox amassed an estimated $26 million in revenue, compared to Steam's $11 million.
The data highlights how subscription services can drive significant engagement and revenue even when direct purchase numbers appear modest.
Source: TechPowerUp News · Summarized by HeadlinesBriefing