Microsoft's Forza Horizon 6 has emerged as the top-earning first-party game launch from Xbox and Sony so far in 2026, according to data from Alinea Analytics. The research firm estimates the game has earned $579.2 million in revenue from 8.8 million copies sold on PC and Xbox, with a PS5 port not slated until early 2027.
The game still trails its predecessor, Forza Horizon 5, which earned over $1 billion across all platforms. However, Horizon 6 launched only in May 2026, meaning it has been on the market for about five months. The data suggests 56.7% of its revenue came from Xbox, with the rest from Steam. An estimated 10 million-plus gamers played on Xbox Game Pass, and 1.3 million players chose the Game Pass upgrade, generating $82 million for the platform.
In second place is Marvel's Wolverine from Sony, which generated $192.9 million in revenue on PlayStation 5 alone. The game is not expected to receive a PC port. Alinea notes that around 31% of its sales are physical copies, though other sources claim higher figures, and many gamers are likely to resell their copies on the used market given the game's short length.
MLB The Show 26 placed third with $192.7 million in revenue, split almost evenly between Xbox (48%) and PlayStation (52%). Gears of War: E-Day generated $42.1 million from 311,000 units despite launching just over two weeks before the data was published and receiving a lukewarm reception on Steam. Halo: Campaign Evolved, in fourth, earned $86.6 million, while Marathon ranked fifth with 1.7 million copies sold.
Source: TechPowerUp News · Summarized by HeadlinesBriefing