Bose Corporation has acquired Skullcandy, a lifestyle audio brand known for blending sound, style, and performance. The acquisition builds on a multi-year partnership that already integrated Sound by Bose technology into Skullcandy earbuds and headphones. Together, the companies aim to combine Bose's audio expertise and global reach with Skullcandy's design and community connections to innovate and grow. Skullcandy will operate as a separate brand within Bose's Premium Consumer Audio business, maintaining its identity and base in Park City, Utah. The move allows Bose to tap into Skullcandy's strong presence in boardsports, music, gaming, and fitness communities. Lila Snyder, CEO of Bose, emphasized the company's commitment to expanding audio experiences through partnerships and brand growth. Brian Garofalow, CEO of Skullcandy, called the acquisition a win for fans, enabling more audio innovation in their products. Bose plans to invest in Skullcandy's growth, offering access to technology, resources, and global distribution. The acquisition was from a fund managed by Mill Road Capital Management LLC, with Jones Day serving as Bose's legal counsel. Financial terms remain confidential.
Bose Corporation has acquired Skullcandy, a lifestyle audio brand known for its bold products that bring together sound, style, and performance. The acquisition follows a multi-year partnership that has already brought Sound by Bose technology to Skullcandy earbuds and headphones. Together, they'll combine Bose's audio expertise, technology, and global reach with Skullcandy's design, understanding of its consumers, and authentic community connections to create new products and experiences and accelerate growth. Skullcandy will remain a separate brand within Bose's Premium Consumer Audio business, continuing to be based in Park City, Utah. The acquisition was from a fund managed by Mill Road Capital Management LLC, with Jones Day acting as Bose's legal counsel.
Source: TechPowerUp News · Summarized by HeadlinesBriefing