Discovery+ subscription prices increased today. Ad-free plans for new subscribers rose from $10 to $12 per month, while ad-based plans went from $6 to $7. New subscribers see the changes immediately; existing users receive 30 days’ notice before bills issued on November 12 reflect the new rates.
The hike follows Skydance’s acquisition of Warner Bros. Discovery (WBD), which formed Skydance a week prior, though a spokesperson said pricing was planned before the merger closed. Discovery+ has raised prices three times since its 2012 launch, with the prior increase in January 2025 moving ad-based tiers from $5 to $6 and ad-free from $9 to $10.
The company states it regularly evaluates pricing to align with content and experience, emphasizing that the adjustments reflect the value offered. This price increase is part of broader industry trends as streaming services seek sustainable revenue amid competitive pressures.
Source: Ars Technica · Summarized by HeadlinesBriefing