Disney today increased the prices on several of its Disney+ and Hulu streaming plans, with the increase coming exactly one year after Disney's last price hike. Premium ad-free plans are $2 to $2.50 more expensive per month, while Disney's ad-supported Disney+ and Hulu plans are $0.50 higher per month. The ad-supported Disney+ and Hulu bundle has not changed in price, and that's what Disney is steering customers toward.

Disney+ (No Ads) is now $21.49, up from $18.99, and Hulu (No Ads) is also $21.49, up from $18.99. Ad-supported plans for both are $12.49, up from $11.99. The Disney+, Hulu Bundle (Ads) remains at $12.99, while the no-ads bundle is $21.99, up from $19.99. Bundles with ESPN or HBO Max are also $2 to $3 more expensive.

Buying a standalone Disney+ or Hulu plan is just $0.50 cheaper per month than getting a bundle, both with ads and without. Disney is pushing bundles because it has been merging Hulu content into the Disney+ app to create an all-in-one experience.

When Disney+ launched in November 2019, it was priced at $6.99 per month. It did not have ads at the time, with Disney introducing its first ad-supported plan in 2022. Pricing for the no-ad option has increased more than 200% in nearly seven years. Disney's higher prices go into effect for new subscribers today, and for existing subscribers on their next monthly bill.