Disney is offering a limited-time promotion that drops the Disney Plus and Hulu bundle to $9.99 per month. This marks a 26% discount off the regular price and represents one of the most aggressive streaming service deals of 2026.

The offer targets new and returning subscribers who aren't currently using any Disney bundle. However, it applies only to the ad-supported tier, which automatically renews at $12.99 unless canceled. Subscribers must sign up directly through Disney's site.

Streaming bundles have become a key strategy for media companies trying to retain users amid rising competition. Disney's move comes as consumers face increasing subscription fatigue. This promotion could serve as a trial hook for long-term retention. Next, analysts will watch uptake rates and cancellation trends closely.

Consumers should note the auto-renewal terms before signing up. While the price is compelling, the ad-supported model may deter some cord-cutters seeking premium experiences.