Disney is offering a limited-time promotion on its Disney Plus and Hulu bundle, dropping the price to $9.99 for the first month. The deal represents a 26% discount off the standard $12.99 monthly rate and is available to new subscribers and eligible returning customers. The promotion runs through 1 p.m. Pacific Time today.

This streaming bundle includes both ad-supported Disney Plus and Hulu, providing access to Disney's vast library of movies and shows alongside Hulu's extensive content catalog. The offer is particularly attractive for cord-cutters looking to consolidate their streaming services at a lower cost. After the promotional period, the subscription automatically renews at the regular $12.99 monthly rate unless canceled.

The deal comes as streaming services face increasing competition and subscriber fatigue, with many consumers juggling multiple subscriptions. Disney's aggressive pricing strategy aims to attract new customers and potentially convert them to long-term subscribers. With the streaming market becoming more crowded, such promotional offers have become increasingly common as platforms vie for viewer attention and loyalty.