Meta argues that no singular superintelligence can align with everyone's diverse values, so models should be personalized to individuals or groups. Decentralization will give benefits equally, instead of privileging a few.

Meta has lagged behind OpenAI and Anthropic in foundation models, which have targeted enterprise customers with powerful, revenue-generating tools. Meta also overhauled its AI division last year, replacing chief scientist Yann Le Cun with former Scale AI CEO Alexandr Wang.

Recent Chinese models like Alibaba's Qwen3.8-Max and Moonshot's Kimi K3 rival Anthropic and OpenAI at lower cost. Meta positions itself as a US alternative—more open, customizable, and affordable—orienting toward personal use rather than large-scale enterprise, a retreat from earlier ambitions.