Meta terminated its contract with Sama, a Kenya-based data annotation firm, following reports of workers viewing private footage from Ray-Ban Meta smart glasses. Employees saw intimate content including people having sex, changing clothes, and using the bathroom, all seemingly recorded without subjects' knowledge. Meta claimed Sama failed to meet their standards.

Sama disputed Meta's claims, stating they received no notification of failing expectations. The contract cancellation affected 1,108 Kenyan workers processing video, image, and speech data for Meta's AI systems. Sama maintains they consistently met operational, security, and quality standards across all client engagements.

The incident exposes serious privacy concerns for smart glasses users unaware their devices capture intimate moments. Meta's contract cancellation appears focused on immediate PR damage control rather than implementing comprehensive privacy safeguards for future data annotation processes.