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Apple pushes Gemini AI into iPhone for Siri revamp

Ars Technica •
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Apple is scrambling to embed Google’s massive Gemini model into the iPhone ahead of this year’s WWDC. After pushing back the AI‑enhanced Siri rollout multiple times since its 2024 promise, the company struck a deal that will fuse Siri with Gemini later this year. The move forces Apple to reconcile its privacy narrative with the reality of cloud‑based processing while competing fiercely with Android rivals.

Apple’s Neural Engine can run tiny, quantized models, but Gemini runs into the trillions‑of‑parameter range that far exceeds on‑device memory. The Information reports the new Siri will split work between the phone and servers hosted by Google and Nvidia, effectively abandoning Apple’s long‑standing push for fully local AI, and adds latency to real‑time tasks. Phones lack the RAM to hold such a behemoth.

The hybrid approach means users will notice slower response times and occasional cloud‑only answers, a step back from Apple’s privacy‑first branding. Developers targeting iOS must now account for intermittent network calls, complicating app design. Ultimately, Siri will deliver smarter replies, but the trade‑off underscores how even premium smartphones cannot host today’s most advanced generative models for power‑hungry features like real‑time translation.