Xiaomi is attending IFA for the first time this year, holding a press conference on September 3 at 10:30 AM local time in Berlin. The company's Mijia ecosystem brand, spanning more than 2,000 products across over 130 categories, will be the star of the show. Xiaomi promises to bring its smart home experience to more consumers across Europe.

Mijia products feature human-centric intelligence, proven quality, and essential design. The company is teasing a Tri-Drum Washer, an Air Conditioner with mm Wave radar, and a refrigerator with Cryo Fresh technology that keeps food fresher, longer.