Barcelona have revealed that rapper and fashion figure Tyler, The Creator will have his logo on their jerseys for the first Clásico of the 2026-27 season against Real Madrid. The multiple Grammy-winning star becomes the ninth musical act to feature on Barça's shirts during El Clásico in the last five years.
The tradition began in 2022 as part of the club's sponsorship deal with Spotify, when Drake became the first international star to have his emblem replace the standard Spotify logo on the front of the jersey. Since then, acts including Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, Ed Sheeran and Olivia Rodrigo have all had their custom marques added to special edition kits in place of a traditional front-of-shirt sponsor.
The results for Barça have been mixed. Drake's logo accompanied a defeat at the Bernabéu in 2022, while Rosalía's design coincided with a 2-1 win at Camp Nou. Coldplay's lunar-themed logo was on display during a 4-0 rout of Madrid at the Bernabéu in October 2024, and Travis Scott's "Cactus Jack" logo accompanied a 4-3 home win in May 2025.
The first Clásico of the 2026-27 season will be broadcast on ABC and ESPN+ in the U.S. on Oct. 25 at 3 p.m. ET, with Tyler, The Creator's logo set to feature on the shirts.
Source: ESPN Soccer · Summarized by HeadlinesBriefing