Chelsea have announced IFS as their new front-of-shirt sponsor, replacing the previous arrangement with mobile company Three. The west London club has been without a long-term shirt sponsor since 2023, and the artificial intelligence firm's logo will appear on both men's and women's kits immediately.

IFS, described as the world's leading provider of industrial AI software, will feature on kits for Saturday's Premier League match against Burnley and Sunday's Women's FA Cup clash with Manchester United. The club called it a "multi-year global partnership" but did not confirm if IFS would remain the main sponsor beyond this season or reveal the deal's value.

This marks Chelsea's third shirt sponsor in two years, following the end of their lucrative Three agreement and a short-term deal with Emirati property company DAMAC last season. The partnership represents Chelsea's continued push into technology integration, with club president Jason Gannon emphasizing the club's intent to "harness the opportunities advanced technology brings" and leverage IFS's AI capabilities to enhance performance both on and off the pitch.