Burnley has terminated its shirt sponsorship deal with Finotive One just 42 days after it was signed, forcing a last-minute change for the upcoming season. The club has offered full refunds or exchanges for shirts bearing the Finotive One logo.

This abrupt decision follows a promotional video for the new away shirt that featured notable personalities like JJ Watt, James Anderson, and Arnold Schwarzenegger. The video is now obsolete, and shirts with the former sponsor have been removed from sale. Burnley's website also saw news related to the deal disappear before the club confirmed the termination "to protect the club's interests, and those of our supporters."

The club has a history of shirt sponsor issues, including a previous deal with Love Bet that was cut short due to financial difficulties. While Burnley has explored various sponsors, including betting companies, the current situation sees Vertu Motors, a long-term partner, stepping in to fill the void. The terms of this new arrangement are unclear, but Burnley was likely in a weaker negotiating position given the eleventh-hour nature of the change.