Premier League shirts are set to look very different this season after clubs voluntarily voted to ban gambling sponsors. For the past two campaigns, 11 of 20 clubs had betting firms on their jerseys. This summer, eight clubs needed new front-of-shirt sponsors due to the ban.\n\nThe shift reflects a broader trend.

In the 1980s, sponsors were local or well-known brands like Sharp or JVC. As the Premier League's global appeal grew, gambling companies filled the gap for clubs outside the big six. Now, finance leads with five clubs, including Everton's deal with CMC Markets.

Tech and AI are rising, with Crystal Palace and Fulham switching to Temporal and Click House respectively.\n\nKieran Maguire, football finance expert, told BBC Sport that clubs' expectations are not being matched by sponsors. "Chelsea in particular have struggled," he said, as they seek a long-term deal reflecting their status. Commercial revenue has surged by nearly 4,000% from £58m to £2.4bn in 2024-25. The big six command the highest fees: Manchester United's Snapdragon deal is worth about £60m a year, while newly promoted clubs may get only £5m-£6m.\n\nThe gambling ban, enacted after 20 years of such deals, follows the 2005 Gambling Act which spurred their growth.

While some clubs have moved betting sponsors to sleeves or training wear, the trend is clear: Premier League sponsorship is evolving from gambling to tech, finance, and AI.