The NHLPA, under executive director Marty Walsh, is encouraging players to showcase their personalities off the ice to grow the game. This initiative was highlighted at the NHLPA Rookie Showcase, where prospects learned to embrace their individuality. ESPN asked several top rookies to describe their game, share their most embarrassing hockey stories, and reveal their pregame routines.

When asked how they'd want their game described, players like Gavin McKenna hoped to be seen as a "player," while others emphasized passion, hard work, speed, and making teammates better. Embarrassing moments ranged from forgetting sticks and flipping into the bench to tantrums on the ice and being called "Mobility Man." Pregame rituals revealed superstitions, ice baths, specific music choices, and an obsession with perfectly taped sticks.

Players like Trey Augustine and Cole Eiserman expressed a desire for their passion and hard work to be recognized. Others, such as Carter Bear and Charlie Cerrato, humorously shared that their teammates often chirp them about their loud voices. The rookie showcase aimed to prepare these future NHL stars not just for the ice, but also for becoming visible ambassadors for hockey.