Super Bowl LX drew 124.9 million U.S. viewers across NBC, Peacock, and digital platforms for Seattle's 29-13 win over New England, falling short of last year's record 127.7 million viewers. The game marked the Seahawks' first championship since 2014, while the Patriots missed their chance to tie Pittsburgh's record of seven Super Bowl wins.

Bad Bunny's halftime show averaged 128.2 million viewers, ranking fourth all-time behind Kendrick Lamar (2025), Michael Jackson (1993), and Usher (2024). The performance's global viewership totals remain pending, but its stateside numbers reflect strong interest in the Puerto Rican star's genre-blending set.

While still dominant in the media landscape, the slight ratings dip continues a trend of stabilization after pandemic-era spikes. NBC's multi-platform approach - including Telemundo and NFL+ - helped maintain broad accessibility for the league's signature event.