Bad Bunny's Super Bowl halftime performance has set a new record with 4.157 billion views in the first 24 hours, according to numbers released this week by Roc Nation. The massive viewership figure includes global audiences across the official Super Bowl broadcast, YouTube, and various social media platforms.

This milestone marks the most-watched Super Bowl halftime show in history, surpassing all previous performances. Apple Music, which partners with Roc Nation for the annual halftime show, had previously touted the performance's success but lacked concrete viewership data until now. The Puerto Rican artist's appearance came nearly a month after the actual Super Bowl event.

The record-breaking numbers demonstrate the growing global appeal of Super Bowl halftime shows and the massive reach of streaming platforms. Bad Bunny's performance joins a list of increasingly popular halftime shows that have become cultural events in their own right, with viewership often exceeding that of the game itself.