Apple and the NFL confirmed Puerto Rican superstar Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on February 8, 2026. The performance will be held at Levi's Stadium in Santa Clara, California, with Apple Music releasing an official trailer for the event.

The Super Bowl LX broadcast will air on NBC and stream via Peacock and NFL+, with coverage starting at 6:30 p.m. Eastern. Bad Bunny's set is expected to begin around 8 p.m., following the game's progress. This continues Apple Music's role as the halftime sponsor, which began in 2022.

Bad Bunny, named Apple Music's Artist of the Year in 2022, joins a lineup of previous performers like Rihanna and Kendrick Lamar. His selection underscores the league's push for global, Latin music appeal, aligning with Apple Music's strategy to leverage high-profile events for subscriber growth.