Apple unveiled the official trailer for the Super Bowl LX halftime spectacle headlined by Puerto Rican star Bad Bunny. The clip shows the rapper dancing to “BAILE INOLVIDABLE” amid a kaleidoscope of global styles, signaling Apple Music’s first solo halftime production since taking over sponsorship from Pepsi for fans.

Bad Bunny previously appeared as a guest during the 2020 Shakira and Jennifer Lopez halftime act, but this marks his inaugural solo performance on the NFL’s biggest stage. The announcement sparked political pushback, with Homeland Security chief Kristi Noem warning ICE would monitor the event, though the league said it would not drop the act.

With the game set for February 8, Apple hopes the vibrant trailer will shift focus from controversy to cultural celebration, leveraging Bad Bunny’s cross‑border appeal to boost Apple Music subscriptions. Analysts will watch ticket‑sale trends and social‑media buzz to gauge whether the performance can deliver the ratings lift traditionally associated with halftime shows.