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Super Bowl LX TV Ratings Show Slight Decline

WSJ.com: US Business •
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The Super Bowl LX attracted 124.9 million viewers, marking a slight decline from last year's record 126 million audience. This year's game, which featured the Kansas City Chiefs' victory over the Philadelphia Eagles, still represents one of the largest television audiences in U.S. history.

The slight dip in viewership comes despite the game being one of the most anticipated matchups in recent years, featuring star quarterbacks Patrick Mahomes and Jalen Hurts. The 2024 game had drawn massive attention due to the Chiefs' quest for a three-peat and the Eagles' redemption story after their 2023 loss.

While the decline is minimal, it reflects broader trends in television viewership as streaming services continue to fragment audiences. The Super Bowl remains the most-watched annual television event in the United States, with advertisers paying record prices for 30-second spots despite the slight viewership decrease.