A jersey worn by Jalen Brunson during Game 1 of the 2026 NBA Finals sold at Sotheby's for $1,024,000 after a 70-bid war Wednesday, setting records for any Brunson collectible and any Knicks item. The PSA photo-matched jersey surpassed the previous NBA Auctions high of $1 million paid for Cooper Flagg's debut half jersey. In total, 15 Knicks jerseys from Game 1 generated $1,868,416, with Karl-Anthony Towns' and OG Anunoby's each fetching $256,000 and Josh Hart's reaching $89,600.

Brunson, who earned Finals MVP honors, scored 14 of his 30 points in the fourth quarter as New York overcame a tie with San Antonio to win 105-95. His dominant playoff run has positioned him in the conversation for greatest Knick ever, a narrative now reflected in the memorabilia market.

The day after New York clinched the title in Game 5, a 1-of-1 Brunson rookie card sold for $312,000, more than triple its 2024 high of $96,660. June alone produced 14 Brunson card sales above $30,000, four exceeding $99,000.

The auction results confirm Brunson's arrival as a transcendent collecting asset. His Finals performance converted on-court greatness into immediate market premium, suggesting sustained demand that could outpace even recent Knicks legends.