The head of the Major League Baseball Players Association (MLBPA), Bruce Meyer, has strongly criticized Major League Baseball's advertising campaign promoting a salary cap. Meyer called the league's claims of economic hardship "perverse," arguing that the sport is actually thriving with attendance up 1.2% year-over-year, on pace for its highest numbers since 2017.

MLB management proposed a salary cap in May, a system that players have consistently rejected. Meyer stated, "The supposed stewards of the game have spent an inordinate amount of time trying to convince those same fans that they don't have hope or they shouldn't have hope or that the product that they're paying to consume in record numbers is somehow broken." He believes a salary cap would be detrimental to players for generations.

The current five-year labor contract expires on December 1st, with management expected to implement a lockout. Meyer asserted that teams in all markets can afford to compete and many are simply choosing not to, contrasting MLB's situation with other sports leagues where caps were agreed to under duress.