NCAA president Charlie Baker defended the two-site regional format Friday amid criticism from UConn coach Geno Auriemma, emphasizing rising attendance, viewership, and ticket sales as proof of success. During a brief media session before the Women’s Final Four, Baker acknowledged scheduling challenges but stressed the formula’s effectiveness: "It’s pretty hard to argue when attendance is up, viewership is up, and ticket sales are up consistently year over year." He attributed growth to the 2023 shift from a four-site to two-site model, noting the committee reviews feedback to refine logistics.

Auriemma’s frustration centers on logistical hurdles, including early shootarounds and unbroken-in equipment. At the Fort Worth Regional, his team’s practice began at 6:20 a.m. offsite, disrupting routines. Baker conceded scheduling is under scrutiny but highlighted broader progress, such as uncapped scholarships and new women’s sports like wrestling and acrobatics. These changes, he argued, reflect Title IX’s evolving impact despite Auriemma’s claims of "laws going out the window."

The two-site format, guaranteed through 2028, prioritizes cost efficiency and fan accessibility. Critics argue it limits team preparation, but Baker countered with data showing record-breaking viewership and sold-out arenas. He clarified the committee plans to address scheduling conflicts while maintaining the current structure. Auriemma’s pushback underscores tensions between tradition and modernization in women’s basketball.

Baker’s defense hinges on metrics: ESPN reported a 22% spike in tournament viewership since 2023, alongside $150 million in ticket revenue. While Auriemma’s concerns about player welfare persist, the NCAA’s focus on growth metrics suggests the two-site model will remain. The debate now hinges on balancing competitive integrity with operational practicality in the sport’s expansion era.