Indy 500 fans brace for the 110th edition on Sunday, but Friday’s Carb Day already delivered a viral moment. The Wienie 500, a six‑pack of 27‑foot long fiberglass franks, roared past the Brickyard’s 2.5‑mile track, turning a marketing stunt into a social‑media frenzy that eclipsed the race’s own buzz.

Each vehicle runs on a Chevy V8 Vortec, topping out at 60 mph and vying for a brief lead before a slipstream‑driven slide into the yard of bricks. Defending champion Slaw Dog edged Chi Dog by inches last year, earning the Borg‑Wiener Trophy instead of the traditional award.

The event captured every corner of the 560‑acre venue. Press reporters, normally silent, cheered as Slaw Dog mimicked historic sprints, while teams paused mid‑practice to watch the franks’ touchdown. Social media’s No. 1 trending tag trended far beyond Indianapolis, proving the stunt’s reach eclipsed even the race’s own reach.

With the Oscar Mayer brand backing the spectacle, organizers confirmed the Wienie 500 will return next year, cementing its place beside the Indy 500’s legacy. Fans now know that the Brickyard’s biggest day can also host a culinary race, redefining the event’s cultural footprint.