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Apple Music Hall inaugurado na Battersea Power Station, Londres

AppleInsider •
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Apple has opened Apple Music Hall, a 600-seat concert venue and recording studio at its UK headquarters within the iconic Battersea Power Station in London. The facility features a 48-speaker spatial sound system, 16 or more cameras, two audio recording studios, and a broadcast video control room. Musicians can perform live shows for fans and leave with a finished Spatial Audio recording, broadcast-ready mix, and multi-camera video from a single session, with performances streamable globally on Apple Music.

Oliver Schusser, Apple's vice president of Apple Music and International Content, stated the venue represents an unprecedented step in the company's commitment to artists and fans. Zane Lowe, Apple Music's global creative director and lead anchor for Apple Music 1, emphasized the goal of connecting artists and audiences in an amazing space. The hall retains the building's historic brick facade while incorporating a large glass wall overlooking the River Thames. Apple Battersea houses both the flagship Apple Store and the company's main UK offices.