Families come to ATV Big Air Tour to put down their screens and share the excitement of something real: 75-foot jumps, roaring engines, and memories that last beyond the event. The company describes its performances as family experiences built around live action, interaction, and lasting memories. ATV Big Air Tour packs nearly 26 tour dates across the United States into a short season running May to November. Co-founders Larissa Guetter and Derek Guetter are literally racing from one community to the next, coordinating travel, riders, equipment, merchandise, marketing, and family life before the next crowd arrives. As their business was scaling up, they needed help to handle the workload and accelerate growth. Chat GPT Work was the answer, empowering them to offload time-consuming tasks from marketing to merchandising, and operate well beyond their human capacity.

"We’re a team of two, but using Chat GPT Work lets us compete with businesses that have much bigger budgets and teams. It helps us do the work of multiple team members."—Larissa Guetter, Co-founder, ATV Big Air Tour

Helping fans find accurate event information

ATV Big Air Tour is promoted on many channels, by event organizers, volunteers, ticketing teams, local media, chambers of commerce, and more. But they don’t always get the details right. So Larissa was manually fact-checking about 30 online publications daily. Finding and correcting the errors was critical to company growth, but it was eating up a full workday every week. With Chat GPT Work, a scheduled briefing now does the work, checking Larissa’s priority sources and finding event listings she didn’t even know about.

"Chat GPT Work runs this report for me every morning. It finds all the inconsistencies all the way across the internet, so I can ensure all of this information is correct," said Larissa.

Chat GPT Work also suggests the correct contacts for the publications and drafts the correction emails. Larissa shared, "Finding the right people and writing each email would normally be a lengthy process, but within minutes, I have the correction requests ready and sent to every publication that needs to update its website."

The Chat GPT workflow reduces total review time from around 8 hours to 1 hour per week and helps ATV Big Air Tour maintain accurate event information, ensuring a painless customer experience and making the tour easier to find.

Using inventory photos to make a merchandise plan

Merchandise gives fans a lasting connection to the experience, but organizing inventory and planning reorders is a highly manual process. Larissa turned to Chat GPT Work for a solution. She started by taking photos of ATV Big Air Tour’s merchandise and uploading them to Chat GPT Work. Chat GPT organized the inventory, created a spreadsheet and visual inventory website, and generated reorder recommendations in under 15 minutes.

Larissa said, "I’m still in shock at how painless this process is now. I used to dread it before!"

Larissa then reviewed the recommendations, made adjustments, and sent the final order to her supplier. The entire process from inventorying to reordering took just two to three hours, down from two to three days.

"Prior to Chat GPT Work, inventorying and reordering merchandise would take me two to three full days. Now it takes me two to three hours."—Larissa Guetter, Co-founder, ATV Big Air Tour