London‑based live‑commerce startup Tilt closed a $26 million financing round led by Vinted Ventures, the investment arm of the popular resale platform. The infusion backs Tilt’s AI‑driven shopping experience that merges livestream video with real‑time product recommendations. By securing growth capital, the company positions itself to challenge established e‑commerce players in the UK and continental markets. The deal values the company at roughly $200 million.

The round also attracted participation from several European angel investors familiar with the live‑shopping niche, signaling confidence in the sector’s rapid expansion. Analysts note that AI personalization can lift conversion rates by double‑digit percentages, a metric that Tilt aims to leverage as it rolls out new features across France, Germany and Spain. Retailers see live formats as essential for post‑pandemic growth.

With the fresh capital, Tilt plans to scale its engineering team and deepen integrations with payment providers, accelerating time‑to‑market for merchants joining the platform. The move underscores Vinted Ventures’ strategy to back fintech‑adjacent businesses that can capture cross‑border consumer spend. Tilt now holds a stronger runway to dominate Europe’s emerging live‑commerce arena. Early adopters report higher average basket sizes during streams.