Sifted’s latest roundup spotlights icks that have slipped into the European tech scene, from comment‑flooding to over‑emoji posts. The piece catalogues odd habits that dilute genuine innovation.

Highlighting behaviors like “commenting for reach,” Sifted notes how founders, operators and investors echo bland phrases to chase engagement, turning discussion threads into growth‑hack echo chambers. The trend mirrors a broader industry shift toward style over substance.

The article also mocks the ubiquity of baseball caps and AI‑generated LinkedIn content—symbols that feel out of place in a continent where baseball is almost nonexistent. These quirks, while harmless on the surface, signal a deeper homogenisation that could stifle differentiation for European startups.

In sum, the report warns that the tech ecosystem’s penchant for copy‑cat fashion risks eroding the very originality it markets itself on, potentially dampening investor appetite for truly disruptive ideas.