Sifted proposes a new European tech shorthand, BRIOCHE, to match the US‑centric FAANG and MANGOS labels. The acronym gathers seven high‑growth firms—Bolt, Revolut, Iceye, Oura, Celonis, Helsing and Eleven Labs—spanning mobility, fintech, satellite intelligence, wearables, enterprise software, defence and generative AI. By clustering these champions, the piece urges investors to view Europe as a single, diversified ecosystem rather than a scatter of isolated successes.

Unlike FAANG, which concentrated in California, BRIOCHE’s members operate across Estonia, Germany, Finland and the UK, reflecting a truly pan‑European footprint. Iceye’s satellite data now underpins sovereign security, while Revolut has become one of the few home‑grown global consumer‑tech brands. Their spread suggests capital can be deployed without relying on Silicon Valley pipelines, potentially reshaping fundraising dynamics.

The article warns Europe of a habit to celebrate firms only after they achieve trillion‑dollar valuations, a delay that often pushes founders and late‑stage investors to the US. By naming BRIOCHE, Sifted hopes to spark confidence early, keeping talent and capital onshore. The immediate takeaway: Europe now has enough viable champions to merit a unified narrative and active market support.