Count cofounder and CEO Laura Cornely encountered unexpected challenges when relocating from Germany to the UK. Seeking professional financial guidance to navigate her new home's complex system, she discovered traditional advisers were difficult to secure and expensive to maintain.

After struggling with limited access to quality financial advice, Cornely took matters into her own hands. She developed her own solution, creating a platform that addresses the gaps she experienced firsthand. The service offers an affordable alternative at £8.72, significantly undercutting traditional financial advisory costs.

Her experience reflects a broader trend of founders solving problems they personally encounter. By building Count as a response to market inefficiencies, Cornely transformed a personal challenge into a scalable business opportunity that could disrupt the traditional financial advisory landscape.

The company's approach demonstrates how immigrant entrepreneurs often identify underserved market needs, creating innovative solutions that benefit wider communities beyond their initial use case.