A software engineer with a decade of experience recently launched a solo consultancy focused on solving operational pain points for small and medium-sized enterprises. After years in traditional software engineering, the founder is targeting SME operational challenges like spreadsheet glue, brittle workflows, and practical AI implementations rather than generic agency work.

The consultancy, Crescita, specifically addresses back-office problems businesses struggle to untangle internally. The founder aims to work with organizations experiencing real operational pain rather than those seeking surface-level solutions. This specialized approach differentiates them from generalist agencies in the crowded tech consulting space.

The engineer is actively seeking advice on landing first projects through various channels—networking, content creation, cold outreach, or partnerships. As an incentive, they're offering the first five clients 10 hours of free work to kickstart collaborations, demonstrating confidence in their ability to deliver measurable value for businesses struggling with technical operational challenges.