General Atlantic has secured a minority stake in Joe & the Juice from Emirates International Investment Co. (EIIC) at a $1.8 billion valuation, per Bloomberg. EIIC, a sovereign-backed fund from Abu Dhabi, is acquiring a mix of existing shares and new equity, retaining control of the food and beverage chain. The deal builds on EIIC’s existing franchise partnership in Spain and Turkey, where it provided capital and operational support. Joe & the Juice aims to hit 1,000 global stores by 2028, backed by $500 million in annual revenue and rapid expansion into Mexico, Morocco, and Turkey.

General Atlantic, which first invested in 2016 and boosted its stake in 2023, is positioning the brand for growth and exploring a potential U.S. IPO. EIIC’s involvement highlights sovereign funds’ continued appetite for consumer assets despite geopolitical tensions.