Wise Equity has completed a stake in Core, the holding company that owns the snowboarding label Capita‑Union Group. The transaction expands Wise’s footprint in the sports‑wear sector and gives the firm an indirect link to Capita’s global distribution network. Investors will watch how the cash infusion supports Capita’s expansion plans.

Core’s chief executive, Martino Fumagalli, will stay on board, steering product development and market strategy. The move follows a period of rapid growth for Capita, driven by rising demand for high‑performance board gear in North America and Europe. Wise’s involvement should accelerate Capita’s ability to scale new lines.

The investment also signals confidence in niche outdoor brands as alternative growth engines amid a sluggish broader consumer market. Wise’s portfolio now includes firms across apparel, footwear and accessories, positioning it to capture synergies across supply chains. Analysts note that deeper capital could help Capita invest in digital retail and sustainable materials.

With Core’s valuation undisclosed, the deal’s exact value remains unclear, but the partnership is expected to unlock new revenue streams and strengthen Capita’s presence in key markets. Wise’s board will likely oversee integration plans and monitor performance metrics closely.