TowerBrook Capital Partners is betting on sports fans' love for personalized jerseys by acquiring ID Unlimited, a leader in digital printing for team apparel. This move taps into the booming market for customizable merchandise ahead of the 2026 FIFA World Cup. Altérra Capital is also making waves, partnering with Montagu Private Equity and GA Ventures to build an IoT-focused portfolio company, signaling growing private equity interest in smart infrastructure. These deals highlight how PE firms are targeting high-growth sectors with consumer-facing tech applications.

The acquisitions reflect broader trends where personalization and connectivity drive value in both apparel and industrial sectors.