Tonka Bay Equity Partners has made an undisclosed investment in Camp Digital, a Edina, Minnesota-based marketing platform serving the home services industry. The company, founded in 2019 by CEO Katie Donovan and COO Meg Stapleton, specializes in marketing solutions for HVAC, plumbing, electrical, and related trades.

Camp Digital's platform directly ties marketing investment to measurable outcomes for home services customers. The company has developed a differentiated and scalable solution that attracted Tonka Bay's interest. CEO Katie Donovan and COO Meg Stapleton will continue leading the company following the investment.

Shane Slominski, partner at Tonka Bay, praised the company's approach, noting that Donovan and her team have created a solution that connects marketing spend to positive results for home services businesses. The investment will support Camp Digital's continued growth as it expands its reach in the fragmented home services market.