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SouthernCarlson Acquires Greenwald Supply Direct in Truelink Deal

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Truelink Capital-backed SouthernCarlson has acquired Greenwald Supply Direct, a Maryland-based specialty distributor of building products. The Hyattsville company serves commercial contractors across the Mid-Atlantic region. Financial terms of the acquisition were not disclosed.

SouthernCarlson distributes fasteners, tools, and construction supplies, and was acquired by Truelink Capital from Kyocera earlier this year. David Greenwald, founder and CEO of Greenwald Supply Direct, will continue to lead the company as part of the SouthernCarlson portfolio.

"SouthernCarlson and Greenwald Supply Direct are a strong fit, and the companies should benefit from meaningful growth opportunities together," said Todd Golditch, co-founder and managing partner of Truelink Capital. The private equity firm views this as the first in a series of acquisitions to support SouthernCarlson's M&A strategy of partnering with complementary businesses in the construction supply sector.