FormativGroup, a technology consultancy backed by Rockbridge Growth Equity, has acquired Flok, a Salesforce consulting firm, according to PE Hub. The acquisition, reported without disclosed financial terms, positions Formativ as a broader player in the Salesforce ecosystem. Flok, headquartered in White Plains, New York, was founded in 2015 and led by CEO Jimmy Glynn.

This move signals Formativ's expansion beyond its core engineering services into specialized Salesforce solutions. The lack of financial details leaves market speculation open, but the strategic alignment suggests a focus on deepening Salesforce expertise within the consulting space. Rockbridge Growth Equity's backing underscores the private equity interest in scaling specialized service providers within the tech sector.