Stride Consumer Partners has made a minority investment in Peachy, the US-based beauty services brand founded in 2019 by Dr. Carolyn Treasure and Eric Zhang. The deal marks the first private equity partnership for the company, providing capital for strategic growth initiatives across its expanding footprint.

Peachy currently operates 15 locations across six major markets including New York, Chicago, Washington D.C., Atlanta, Austin and Charlotte. Founded just four years ago, the company has rapidly established a presence in metropolitan areas with growing demand for premium beauty services.

The growth capital will specifically fuel investment in location expansion, brand development, and talent recruitment as the company scales its operations. This investment signals growing private equity interest in the beauty services sector, with Stride Consumer Partners backing a brand positioned for significant market expansion.