Investcorp Technology Partners (ITP) has acquired a majority stake in Connectif, a Spanish AI-powered marketing automation platform. This marks ITP's first investment in Spain and the sixth from its Fund V. Connectif serves over 3,000 brands across fashion, tech, and beauty, processing more than 25 million orders annually.
The platform uses a data-first architecture and agentic AI to personalize customer experiences across email, web, app, SMS, WhatsApp, and physical stores. ITP aims to help Connectif scale and strengthen its position in Europe's marketing tech sector. Georg Knoflach, managing director at ITP, highlighted Connectif's differentiated platform and customer-centric culture.
Investcorp manages approximately $64 billion in assets. Transaction details remain undisclosed.
Source: PE Hub · Summarized by HeadlinesBriefing