Sunrise Produce has acquired Family Tree Produce in a deal that consolidates Southern California's fresh produce distribution sector. The Investcorp-backed buyer gains a company that supplies major clients including Disneyland and Costco. Family Tree Produce operates from Anaheim and has built a substantial customer base since its 1975 founding.

Under CEO Fidel Guzman, Family Tree Produce expanded its reach to serve large-scale customers across the region. The company's focus on fresh fruits and vegetables positioned it as a reliable supplier to high-profile accounts. Calabasas Capital provided advisory services for the transaction, suggesting a strategic approach to the sale.

This acquisition strengthens Sunrise Produce's market position in a competitive distribution space. Combining operations allows for broader geographic coverage and enhanced supply chain capabilities. The deal reflects ongoing consolidation trends in food distribution, where scale matters for profitability.

The transaction demonstrates private equity's continued interest in essential services businesses. With backing from Investcorp, Sunrise can pursue additional growth opportunities in the produce sector. This move positions the combined entity to compete more effectively for large retail and hospitality contracts.