Private equity firm Grant Avenue Capital has acquired 21st Century Healthcare, a vitamins and supplements manufacturer. The target's product portfolio includes Alaska Wild, Arthri-Flex Advantage, and Herbal Slimming Tea. Deal terms were not disclosed, but the transaction adds a branded consumer health asset to Grant Avenue's investment portfolio.

This acquisition reflects continued private equity appetite for the consumer health sector, which has seen steady consolidation. 21st Century Healthcare represents a niche player with established brands in the crowded supplements market. For Grant Avenue, the purchase provides an operational platform to potentially scale distribution or introduce new product lines.

Investors will watch for Grant Avenue's post-acquisition strategy, including any plans to expand the brand's retail presence or pursue bolt-on acquisitions. The deal underscores the ongoing search for stable, cash-flowing assets in consumer goods, even as broader market volatility persists.