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Ellie Rubenstein: Women's Rise in Private Equity

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Ellie Rubenstein, co-founder and managing partner of Manna Tree, has emerged as a prominent voice for women in private equity. Despite acknowledging that the female general partner route is 'one of the hardest,' Rubenstein has built a firm that defies industry norms. Manna Tree employs nearly two-thirds women in an industry where women hold less than 20% of senior leadership positions.

Under Rubenstein's leadership, Manna Tree has grown to $800 million in assets under management and established itself as a leader in the lower mid-market. The firm specializes in health and wellness investments, a sector that has seen increased attention from investors seeking both financial returns and positive impact. Rubenstein's journey from mentor to co-founder demonstrates the potential for women to create their own paths in private equity.

Her advice to women entering the industry - 'go get your hands dirty' - reflects her practical approach to overcoming barriers. By focusing on building expertise and taking on challenging roles, Rubenstein has shown that success in private equity is achievable regardless of gender. Her firm's growth and industry recognition serve as evidence that diverse leadership can drive both business success and industry change.