Coral Tree Partners has made a strategic investment in Plein Air, a Dallas-based digital marketing and technology consultancy serving restaurant and retail brands. The investment will support Plein Air's expansion efforts, technology innovation, and delivery of high-touch services to its growing client base.

Founded in 2016, Plein Air operates under co-CEOs Jason Abelkop and Paul McEnany. The firm specializes in marketing, technology, and data solutions for the restaurant and retail sectors. While financial terms of the deal were not disclosed, the capital infusion signals confidence in Plein Air's growth trajectory and market position.

The investment comes as digital marketing continues to evolve rapidly, with restaurant and retail brands increasingly seeking integrated technology and data-driven marketing solutions. Plein Air's focus on high-touch services positions it to capitalize on this trend as brands look to differentiate themselves in competitive markets.