Avista Healthcare Partners has launched Birchwell Consumer Health, its fourth North American consumer healthcare platform, marking a strategic push into OTC and skincare acquisitions. The move aligns with Avista’s global expansion, now boasting eight such platforms worldwide. In conjunction with the launch, Birchwell acquired Bag Balm, a Vermont-based therapeutic skincare brand previously owned by a seller group led by Gemini Investors.

Financial terms for the acquisition remain undisclosed, but the deal underscores Avista’s aggressive approach to diversifying its healthcare portfolio.