AppsFlyer has secured over $1 billion in Series E funding at a $2.7 billion post-money valuation, according to sources cited by Axios. The marketing analytics platform tracks which digital ads drive mobile app downloads and in-app purchases, positioning itself as an independent referee in the advertising ecosystem.

CEO Oren Kaniel confirmed that Moloco, Google, Meta, and Unity each took minority stakes in the San Francisco-based company. Kaniel emphasized that these investors share AppsFlyer's belief that attribution and measurement must remain independent and unbiased as AI increasingly automates advertising decisions.

Previous backers include General Atlantic, Salesforce Ventures, Pitango VC, Goldman Sachs, and DTCP. This round brings total funding to $1.3 billion since the company's 2011 founding. Kaniel indicated the company is eyeing public markets, calling this financing a step toward that goal.

The funding reflects growing demand for ad measurement infrastructure amid the AI shift. In 2026, sales and marketing startups have raised about $4.1 billion globally, staying roughly flat with recent years while remaining well below boom-era peaks near $20 billion.